Rawad Noureddine

Dr Rawad Noureddine

“For the timid, change is frightening; for the comfortable, change is threatening; but for the confident, change is opportunity”

In a nutshell

With over 23 years of expertise in business development, commercial leadership, and strategic bidding, Rawad Noureddine has played a pivotal role in driving growth for major enterprises across the Middle East. As a seasoned P&L leader and commercial director, Rawad has successfully managed large-scale operational projects, including public-private partnerships (PPP), and continues to deliver results in fast-paced environments.

Career graph

Group Tendering & Commercial Director, Middle East
Elegancia Group/Subsidiary of Estithmar Holding – Qatar | Nov 2022 – Present

Accomplishments:

  • Secured 8 billion QAR worth of projects in one year, including a significant Public-Private Partnership (PPP) project and a strategic joint venture in a new business line.
  • Successfully led regional expansion efforts into Saudi Arabia, Jordan, Iraq, and Kazakhstan.

Commercial Director, Middle East
SNC Lavalin Group, Operation & Maintenance – Middle East | Aug 2020 – Nov 2022

Accomplishments:

  • Developed a new strategy for Bidding, Cost Control, Commercial, Contracts, and Procurement.
  • Secured approximately 1.5 billion QAR in revenue, contributing to a 15% net profit increase through a strategic tendering approach.
  • Achieved success in securing the Wave 2 PPP project for 60 schools in Saudi Arabia, with successful mobilization of the Wave 1 PPP project.

Commercial & Contracts Director
Elegancia Hospitality & Facility Management – Doha, Qatar | July 2018 – Aug 2020

Accomplishments:

  • Established a new strategy for Bidding, Cost Control, Commercial, Contracts, and Procurement, securing 1.8 billion QAR in new projects.
  • Increased revenue by 60% and implemented a cost reduction plan that boosted Net Profit by 30%.
  • Successfully reduced procurement, logistics, overhead, G&A, and operational expenses through strategic cost-cutting initiatives.

Head of Commercial & Contracts
Abu Dhabi General Service – Musanada | Abu Dhabi, UAE | Nov 2014 – July 2018

Accomplishments:

  • Led strategic change projects to effectively manage Abu Dhabi government assets.
  • Nominated for the Abu Dhabi Award for Excellence in Government Performance in 2013.
  • Managed complex commercial matters, authorized all commercial transactions, and ensured effective commercial governance across the portfolio.
  • Nov 2012 – Aug 2014: Senior Commercial Manager (Seconded to Mace
    Macro International) – Abu Dhabi, United Arab Emirates
  • Nov 2008 – Oct 2012: Section Head – Commercial & Contracts, Abu Dhabi
    General Service – Musanada, Abu Dhabi, United Arab Emirates
  • July 2006 – Nov 2008: Facility Management Specialist, Operators Qatar LLC,
    Doha, Qatar
  • July 2005 – June 2006: Service Coordinator, Lebanese Ministry of Defence,
    Lebanon
  • March 2002 – June 2005: Facility and Operation Coordinator, Confidence
    Trading Company, Lebanon
  • Doctor of Business Administration, Swiss Business School, Switzerland (2016–2021)
  • Master of Business Administration, Swiss Business School, Switzerland (2014–2016)
  • Master of Strategic Project Management, Heriot-Watt University, Dubai (2012–2014)
  • Diploma in Facility Management, University of New England, Australia (2008–2009)
  • Bachelor’s in Computer Communication, Arts Sciences and Technology University, Lebanon (2000–2003)
  • IACCM Certification, International Association for Contract & Commercial Management (2014)
  • FIDIC Contracts, Claims & Arbitration, EduTec (2019)
  • Negotiation & Influencing Skills, EuroMatech (2013)
  • Project Management Fundamentals, The George Washington University (2010)
  • Quality Management / Organizational Excellence, Chicago Training Centre (2015–2016)
  • Finance for Non-Financial Managers, Select Training and Management Consultancy (2012)

Learn more

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